We were asked to create a radical, new TV experience for the world’s most watched football league. Changing the game for over 2 billion fans around the world. Show titles, in-match graphics, augmented-reality, touch-screen, studio graphics.


Following the new Premier League brand identity, by Design Studio, we stretched the visual expression in all directions to create a modern, radically new sports brand world that encompasses the hundreds of facets of the live games, the pre-and-post show analysis, and all the debate all united by a unique ‘Field of Play’ motion behaviour and an epic, official Premier League anthem.


A graphic system that moves fluidly and underpins the Premier League experience and enhances the game. Seamless, highly reactive and interactive brand language that delivers a multi-language, multi-platform experience to billions of fans worldwide. Bold enough to decorporatise the world of on-air sports branding and change the game. Premier League is the World’s league.

Gold Award at Promax Global Excellence Awards 2017.